
BeSeenOnABike Mission
is:-
- Cycle Safety
Information
- to be a leading source of cycle safety information
- to review research in cycle conspicuity & other bicycle safety issues
- Cycle Safety Gear
- to offer the widest
range of high visibility & safety products for cyclists
- to distribute to the trade innovative
high visibility cycling products
- Cycle Safety Promotion
- to help reduce the 20,000 UK cycling accidents & 100
deaths each year
- to promote attendance at Cycle Safety
Training courses before cycling on roads
- to encourage cyclists to use high visibility clothing & helmets
on every trip
- to prompt cyclists to remember our motto:

- to work with other organisations to promote
our mission
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