Scientist Dr. Adam Hart-Davis is BeSeenOnABike Patron. "This sounds like a splendid organization, and I should be glad to be Patron. I use a pink and yellow jacket, in order to be visible and so stay alive." top

"At night you must use white front & rear lights - but this is not enough to be seen by motorists. Drivers can be BLIND to cyclists - they may be looking but sometimes they just don't see cyclists! Day & night cyclists are in competition with other road users for motorists' attention (inattentional blindness). Cyclists must GRAB motorists attention - the 'Survival of the Brightest'" says BeSeenOnABike MD Chris Street. More...

The Highway Code & BeSeenOnABike has safe cycling advice & stats for adults, teenagers and child cyclists. RoSPA have cycling safety stats. For safe cycling info go to - bike checklists, cycle lighting, bicycle training and high visibility standard.